Every Hotel has a website & booking engine, Want one that generates revenue?

At Simplotel, we help hotels to increase their direct online bookings through e-commerce friendly websites & booking engine and take command of the guest journey on your fingertips. with over 3000 hotels across 26 countries, we delivered 300% increase in direct bookings. Unlike traditional websites & booking engine, you don't need to be technology savvy to use our platform.

Partner with us to take your direct bookings to new heights and make the guest journey personalised.

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Simplotel is Market Leader in Indian Geography and in the matured scaling stage, we recently expanded into North America Market and taken the North America Landscape for this project where we are into early scaling stage.

(Go and speak to different users of the product and the people in the chain: households buying the product, shopkeepers selling the product, churned users, and users using competitor's products. In the case of B2B products identify the decision makers, the influencer, the blocker, and the end-user)

Understanding your ICP

B2B Table:

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We have multiple users of a product and not all of them can be our ICP for whom we make our strategies, we need to prioritize.
(use this ICP prioritization table)

We are going to prioritise ICP 1 (Boutique Independent Hotels) & ICP 2 (Regional Chains) as the market is large enough and very good use cases of the product.

Quotes and insights from user interviews:

1. We changed our website & BE last year and the company promised the increase in direct bookings but we didn't see results and don't want to burn our hands again (Rick -Owner of The Grand McKinney, Texas)
2. Changing the website & BE again is 3-4 months task and we are into peak season and team doesn't have bandwidth to do all these things (Rick -Owner of The Grand McKinney, Texas)
3. I hear from guest that your property looks very good but your hotel on your website looks very dull & We get mostly our bookings from OTAs and we do not have the first party guest data to innovate and come up with marketing initiatives to increase occupancy. (Kate McAnnaly - General Manager of The Grand Hotel McKinney, Texas)
4. We are operating 9 properties in California region and due to low direct bookings our top line profitability is shrinking. I don't have much time to figure out which hotel is performing on direct channel. Acquiring new properties require significant direct brand presence which we are missing on currently. (Venkat - CEO of Serenite Hotels, California)
5. We create marketing strategies throughout all properties but the lead time ti implement the same on our direct channel decreases the results. (Marketing Head of Serenite Hotels)
6. I am struggling with current staffing issues, I don't find suitable people in the industry, looks like there is too much shortage of good resources in hospitality industry. I didn't get a chance to focus on our direct channel as priority for me is to get the staffing issue and operations issues sorted. (Annika - General Manager of Starlight Chalet, Jamaica)
7. We will not be able to pay upfront for an year, we are willing to pay you on month on month basis as we are going through financial crunch right now. (Mellisa - Finance Manager of Starlight Chalet)

(Before you begin, you need to know what your product is, what are its features, what is the problem being solved by your product?)​

​Understanding Core Value Proposition

(Build your core value proposition by exact what your product does and what problem are you solving)

For Independent Hotels who want to increase their direct online bookings and provide personalised experience to guest, Simplotel website & booking engine provides seamless guest experience and deliver upto 10x increase in direct bookings.

(Let's begin by doing a basic competitor analysis)

(Then let's try to understand the market at a macro level and evaluate the trends and tailwinds/headwinds.)

1. Number of Boutique Hotels increased by 15% in 2024 (Tailwind)
2. According to a HotelTechReport survey, 81% of hoteliers believe it’s very likely that technology will be more important for the success of a hotel business in the next five years. (Tailwind)
3. Driving guest loyalty is the top goal for hoteliers who leverage technology in their guest experience, with 77% of hoteliers listing it as a priority (Hoteltechreport) (Tailwind)
4. the U.S. lodging sector is expected to experience muted growth in 2025, driven by a moderate increase in ADR and stable occupancy levels, resulting in an annual increase in RevPAR of 1.5%. (Headwind)
5. Staffing shortage issue is going to increase in 2025 (American Hotel & lodging Association)
   

Now it’s time for some math, calculate the size of your market.

TAM = 60,000 x $10000 (ARPU) = $600 million
SAM = $600 million x 50% = $300 million
SOM = $300 million x 10% = $30 million

Considering timeframe of 3 years to obtain 10% market share (Our historical data from other geographies)

Total Number of Independent Hotels including BnBs in North America: 60,000 (Source: Skift)

Average Yearly Spend on Website & BE: $10000 ($800 MRR) (Source: Market Data and Customer Insights)

Designing Acquisition Channel

(keep in mind the stage of your company before choosing your channels for acquisition.)

We are going to prioritise LinkedIn Ads, Partner Program & Webinar/e-book as all 3 has moderate or high flexibility & low efforts and results are also quicker to do experiment.

Content Loop

(Keep it simple and get the basics right)

Content Creator - Internal Marketing & Content Team (Simplotel Marketing & Content team will curate the e-book on direct booking trends for independent hotels making independent hoteliers curious to know industry trends and pickup the same for their brand)

Content Distributor - Simplotel Newsletter, Company, Sales & Marketing Team LinkedIn Account

Channel of Distribution - Email & LinkedIn

Content Loop: E-book (Direct Booking Trends for Independent Hotels in 2025) (Educational Content Loop)

CAC: $5,000 (Considered all sales, marketing & onboarding expenses)

LTV: $1000*35 = $30,000 ($1000 average monthly revenue per hotel & 35 months of average lifespan)

CAC: LTV = 1:7 (Which is very healthy as per hospitality tech industry benchmark)

ICP: Boutique Independent Hotels (Most use cases & high adoption curve with high reach distribution channel availibility

Advertising Channel: LinkedIn (General Managers, Marketing Team of Boutique Independent Hotels spend their significant time on LinkedIn)

Marketing Pitch - Simplotel help boutique hotels to increase their direct online bookings upto 10x through e-commerce friendly websites & booking engine and helps you personalise the guest journey before even they come to your lobby.

Marketing Pitch for General Manager- Simplotel help boutique hotels to increase their direct online bookings upto 10x through e-commerce friendly websites & provide bespoke digital experience.

Marketing Pitch for Marketing or Revenue Head- Simplotel help boutique hotels to increase their direct online bookings upto 10x by providing OTA like Technology to personalise guest journey.

Marketing Pitch for Owners- Don't stuck with an underperforming Website and loose revenue, Simplotel help boutique hotels to increase their direct online bookings upto 10x with satisfaction guaranteed.

(For B2B companies, if referral does not make sense you'll take a crack at a partner program for your product)

​Partner Program

Who will be partners: Hospitality Consultants, PMS Companies who doesn't have website & BE Solution, Existing Hotel Customers

Existing Customers

AHA Moments:

1. Increase in direct bookings within first 3 months of onboarding
2. Reduce workload from direct channel strategy formulation & implementation
3. The first party data from first 3 months is eye opener

Brag Worthy Element

1. Reduce workload and able to focus more on other things
2. Increase direct bookings & positive impact of P&L
3. Remarketing for first party date creating more revenue streams

Platform Currency: $800 Simplotel Credits which can be used to offset their subscription fee

Partner Discovery: Simplotel Admin Panel where they can directly share link through email, linkedIn or WhatsApp Chat (it will be 1 to 1 focused)

Hospitality Consultants & PMS Companies: 20% Revenue Share for first 24 months of customer lifecycle on each conversion (This works like addtional revenue stream for them and mostly done via Sales efforts as they are already meeting our ICPs), Product Training, Marketing & Sales Collateral & other shareable insights will be available on ambassador portal where they can also track the incentives.

Discovery: Parter program page on our website

Messaging: Become a Simplotel Partner Today & Help hoteliers to increase direct bookings together